actually, "they" do not play ads louder - its just the technical settings on ads are "up-sampled" - for lack of a better term - by the production houses to make them louder - you lose sound quality for this. "normal" programming does not have this up-sampling of volume because sound-quality matters. So when Mnet say they do not play ads louder, they are correct, they are played at the same volume as anyone else, its the production companies that pops the top off the volume.
The most annoying thing is, its EVERY SINGLE damn advert. Ive actually stopped watching tv because of this. Its a serious pain in the arse, to sit with the remote, to put the volume up and down every 10 minutes, for the sake of stupid adverts. I remember when I still used PC's (about 10 years ago) I used to use Winamp to listen to music... it had an, equalize volume on all songs setting. This was a free app, available over 10 years ago!
WTF is wrong with the the broadcasters, that they cannot do the same thing? The agencies may be boosting the levels of their ads, but why cant the SABC, QA this... or at the very least control it from their side before / whilst broadcasting...
I saw briefly the other day, that they were renting out some of their older recording studio's to the public... with what they say is full of state of the art gear... more like state of the fart gear if you ask me. Losers...
Is it just me, or are ad's becoming shitter and shitter as time goes on?
I recall ad's being a lot more creative before. Now I watch some of them, and I havent the foggiest what theyre even trying to sell... Its like the advertising industry has gotten so "creative," that its almost abstract.
What really pisses me off, is when they start making up words that dont exist to try sell a product. Bullshit baffles brains I guess...